Let’s cut right to the chase.
You are wondering if you should abandon Facebook as a social media platform to use for your business.
Or maybe you already have. I mean, the only people seeing your posts are your mom and your grandma.
Am I right!
The algorithm has you crying into your coffee.
So is it time to abandon Facebook for good?
Well go for it, if you want to leave behind the 2 billion monthly active users on Facebook.
Love it or hate it, Facebook is still the NUMBER ONE, and MOST USED social media platform in the world. Your ideal client is on Facebook. Period.
Here is where I share with you some tough love, my friend. The reason Facebook isn’t working for you anymore is because you haven’t adapted your use and strategy to stay up to date with the current algorithm.
The truth of the matter is, the algorithm is there to enhance our user experience on Facebook. It is meant to only show us posts and content that we want to interact with and engage with. This saves us from seeing sales pitch after sales pitch. This is a good thing. Even for you, my fellow Lady Boss. This means that the folks who are seeing your posts are GENUINELY excited to see them.
I know, I know. You are busy and you don’t have time to keep up with Facebook who has more mood swings than your teenager.
Engaging Content Is The Number ONE Thing Prioritized In The Algorithm.
So let’s get one thing straight: you are a Content Creator. As a photographer and perhaps an educator, this is what you do. You create content (photos, captions, blog posts) for your audience to consume. And your content is marketing what you are selling, which is taking photos.
But photos aren’t enough. If you are simply dropping pretty photos on your business Facebook page with captions like “Isn’t this baby adorable?” then you are never going to be seen. This kind of content isn’t engaging, it isn’t serving anyone, and quite honestly, it’s boring.
Or worse, if all you are doing is posting things like “Now Booking” or “Offering Mini Sessions,” then you really aren’t going to get seen.
Because Facebook is prioritizing meaningful, engaging content, not saley, pestering content.Make sense?
Here are three things you can do RIGHT NOW to increase your visibility on Facebook.
1. Build community and promote genuine interactions on your page.
Straight from the official Facebook blog it says “page posts that generate conversation between people will show higher in News Feed.”
Ask yourself this: how am I serving my following? What can I do to encourage interaction with my posts?
For example, I am a family photographer. I regularly post about how to prepare families for family sessions, how to decide what to wear for a family session etc. In the summer, I post about how to deal with late evening sessions. For my newborn families I post resources on how to get help with breast feeding, self-care for a postpartum mom, etc. You can post about family events happening in your area. These are all ways to serve your clients so they will be excited and thankful to interact with your posts. What is also magic about high quality content is that it is shareable. Facebook loves when people share your content.
Think outside the box. How can you create content that is going to bring your ideal clients together into one collective community?
Finally, don’t forget to directly call your followers to action. Do this by ending your post with a question. Not all questions are created equal. Think of a question that is going to generate answers that people will be excited to see. For example, last week I posted a photo of a pregnant woman, of course because I want to book maternity sessions. But had I simply posted that photo and said “swoon” it wouldn't have been seen. Instead I asked “how close were you to giving birth on your due date?” I received over 25 comments and huge visibility on this post.
2. Don’t be afraid to use your personal profile to share about your business.
I know many of us are afraid to share our business stuff on our personal page but don’t be. Your friends and family love you and want to see you succeed.
However, if the only time you share about your business is to say “now booking” then you WILL annoy your friends and family.
I suggest the only things you share on your personal page be helpful, relevant content that will likely serve your friends and family. Or content that you know they would love to interact with. Using my maternity photo example from above, I know many of my friends are mothers or expecting babies. They would love to see how many other mamas had their babies on their due date. So if I share that “business” post on my personal page, I know it will not only get a ton of engagement, but will also genuinely serve and entertain my friends and family. Win-win.
Or share content that shares your story. Maybe you linked to a blog post about your journey as a photographer or perhaps you had a really fun session that you really want to share. Maybe you want to share your guide to summer fun on your personal page. Remember, again, you want to be providing relevant content.
3. Start using LIVE VIDEO NOW! Did that just give you hives?
Again, to quote the official Facebook blog where they list examples of ‘good content’, it says “live videos often lead to discussion among viewers on Facebook” and go on to say “many creators who post videos on Facebook prompt discussion among their followers”.
Facebook is prioritizing video in a HUGE way. In fact some of the biggest social influencers who use Facebook are *only* using the live video function.
I know it can sound intimidating but let me tell you, it works. Live video puts your page right smack at the top of the algorithm and it’s safe to say that if you aren’t using it for your business then you are not being seen.
Live video is wonderful because it builds the know-, like-, and trust-factor for your business. It allows your followers to see that you care and it directs them back to your page. If your followers are interacting with your videos, which will more likely be seen, then the algorithm will likely start prioritizing your other posts. Win-win.
Do you feel like you have no idea what you would even talk about or share on a Facebook Live for your photography business? Well my friend, we are going to help you out. We have a free download that is going to give you 52 Facebook Live content prompts.
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