How To Identify Your Ideal Client

lady boss workshops how to identify your ideal client  | Business tips for creative entrepreneurs and female photographers

Read any marketing book, or listen to any business pod-cast and you will hear the term “ideal client”.

It is no secret that knowing who your ideal client is is key to creating effective marketing.  But figuring out just how to identify your ideal client can be hard!

This is what I recommend.

Go back over the past year or two.  Look through your contracts, go through your emails, and identify a handful of people who were amazing to work with.  

Look for the clients who had great style.  Who were fun.  Who you connected to.  Who totally got you and your work.

The clients who bought your most expensive package, loved every single image you gave them and then told all their friends about you.

Find those people, and ask yourself, what do they have in common?

What is their age. Gender. Income level.

Do they work?  If so, where?

What is their style? How do they dress?

The more information the better.   

When you look back at who your favorite clients have been, you will begin to see common traits.  

Write those traits down.  

Then add some traits of your own.  

Think about the kind of person you would love to work with, your dream client.

What makes them so dreamy?

Is it how they look?  The way they interact with their kids?  The fact that they value your work and are willing to pay for it?

Write it all down.

Then merge your two list…. the common traits from your favorite clients, with the list of your dream client.  

That is how you come up with your ideal client.


Once you’ve identified who your ideal client is you can start crafting all of your marketing to speak to her (or him)…. and that is when marketing gets fun!!....but more on that later.

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Sandra Coan

Sandra Coan in a maternity, newborn and family photographer who specializes in film.  She is also an educator, public speaker and business coach.