Do you find marketing is confusing? A lot of us do!
The truth is there are many ways to market yourself. But we see many people make the same marketing mistakes every day. Here are three of the most common:
You are building your marketing plan based on what you see others doing. Raise your hand if this is what you are doing. It’s okay. If you are new to this, or even if you have been at this for a while, it seems like a good idea to go see what someone who has found success is doing and try and imitate what they are doing. But here is the thing, that person who is finding success likely has a strategy and you have no idea what that is. So simply following their lead isn’t going to get your ideal clients to your inbox. Today, stop building your plan based on what others are doing.
You have no idea who your ideal client is and are speaking to anyone and everyone who will listen. When you post something on Facebook or Instagram, write a blog post, or send a newsletter, do you know who you are talking to? Are you being really intentional and speaking directly to your ideal client? If you are trying to speak to anyone who will listen and not that one specific client your marketing is going to get mixed up with the masses and lost. You need to get really clear about who exactly who you are marketing to right now.
You aren’t infusing yourself into your marketing strategy. It is commonly believed that business should not be personal. Of course, there are instances when this is true. But when it comes to marketing this is not true. You have to connect to your potential clients on a personal level. If your potential clients only know your work and they don’t know YOU then they are going to price shop you because the only thing that makes you different than your competition is your work. If they know YOU then they will book you based on who you are want to work with YOU because of your personal brand, not just your work. So don’t be afraid to put your personality into your brand story.