Without a doubt, blogging is one of the best things you can do for your business.
Blogging is a great way to educated your clients, share recent work and boost your SEO. But not all blog post are created equal!
To get the most out of your blogging efforts, there a three things you must do with every post. And today we’re going to tell you want they are.
Create Engaging Content
In our recent blog post, Three Easy Steps to Creating a Google Friendly Website, we shared how search engines like Google are all about high quality content.
In fact, Google’s own website, Webmaster Tools, outlines best practices for creating good SEO and states that creating high quality content is “the single most important thing to do” to boost your SEO.
Fun fact, your clients also love high quality content! It helps them get to know you and your business, answers questions and establishes trust!
So how does one go about creating high quality content?
Think like your client!
What questions do they have about you, your style and your work? What do they need to know in order to have a better experience working with you? How can you help solve their problems and/or answers their questions? Those are all things you can and should be blogging about!
Need some inspiration? Be sure to grab this list of 52 Blog Topics that every maternity, newborn and family photographer can write about! And yes, I said 52! That is a blog topic a week for an entire year! You’re welcome.
Be Smart About Your Titles
Let me ask you this…. have you ever sat down to your computer and searched for something like “Congratulations Smith Family”? Or “Baby Toes Make Me Swoon”? Or “The Sweetest Toddler EVER!!”?
And guess what, neither has anyone else!
The job of Google and other search engines is to match what searchers (a.k.a your clients) are looking for with content they will find helpful. So create content that people are looking for will find helpful and then be smart about your titles!
Choose titles that describe the content of your posts and that clients would actually be searching for.
For example… let’s say the Smith Family came in for newborn photos and you want to share the images on your blog. Instead of calling the post “Congratulations Smith Family” and just sharing their pictures, write a post about how to prepare for a newborn session, call it “How To Prepare For a Newborn Photoshoot” and then share the Smith’s photos.
Using your blog in this way will help your clients out by giving the information they will find helpful, boost your SEO and showcase your beautiful work! Win/Win/Win
Again, be sure to grab the list of 52 blog ideas! Hint: Not only will this list provide you with a year’s worth of blog topics, it will also provide you with a year’s worth of searchable blog titles!
Lastly, don't forget to add what you do and where you are located to your blog posts titles (Example: How To Prepare for Your Newborn Photoshoot | Seattle Family Photographer) This will help you rank in local searches!
The last thing you need to know to start blogging like the Lady Boss you are is the importance of summarizing!
When writing on the internet it’s important to remember how people read on the internet. For most of us, that means skimming.
The SEO bots love super long blog post… the more content the better. But most people are reading those post on their phones or tablets. A lot of them are reading them while at their child’s soccer game or while walking down the street. So write in a way that is easy for people to consume!
Using H2 subheadings within a post (like what I have done is this post) is a great way to summarize your content.
Not sure how to title your subheadings?
Think about what you want your readers to take away from your post… what are your main points? For example, this blog post is Three Steps to Better Blogging and my subheadings are Create Engaging Content, Be Smart About Your Titles and Summarize. In theory, someone could just read my subheadings and know what the entire blog post is about.
Subheadings are also GREAT for SEO! So use them!
A Gift For You
To get you on on your journey to better blogging, we’ve created a downloadable blogging template. You can grab yours for FREE right here.
See you next week Lady Boss!