Lets Talk About Money

lady boss workshops let's talks about money and being okay with making money | Business tips for female photographers and advice for creative entrepreneurs

Money. Chances are this is a difficult subject for you. No? Well then you are the minority.

When women are asked about money they often say things like “I hate to talk about money.” Or even “I feel guilty charging money for my services.” And lately in my industry I hear people saying “you can’t make art that is true to yourself if you are accepting money for your work.”

So not true.

I am going to tell you a little story about me that takes place about 7 years ago. My husband had a good job, I had a good job, a safe one at that. But we were barely making ends meet. Barely. I remember a time when I had a three year old and a six month old and I needed to buy new socks. Socks, you guys. Not an expensive item. We  literally barely had enough money in our bank account to cover it. And I was working EVERY weekend, back to back 12 hour shifts as a nurse while my husband was busting his hump Monday-Friday at his job. What the hell? And don’t even get me started on the pile of debt we had at this time. By pile I mean mountain.

So why am I telling you this? Because you need money. Not just to do extravagant things, but to do necessary things, like buy socks, feed your family, pay the mortgage, buy clothing for your kids. Not to mention saving for retirement, college funds, and emergencies. And if you do make more then you need, you can donate and make change in this world. If you want to take nice vacations or buy nice things, good for you! If you worked for it then you deserve it.

So don’t ever for one second feel guilty for wanting to make good money. Because guess what Ladies? Most men have zero problem wanting money or seeking out jobs that make money. Zero!

After my little sock incident I had a real awakening. I could work a million hours at the hospital, busting my ass for hourly pay, on my feet, often with no breaks to make more, or I could learn how to be a good business women and kill it in with my side hustle. And that is exactly what I did.

I learned everything I could about being a good business owner, about marketing, and I learned about money. How to make it, how to save it, and how to invest it.

The rest is history. Last year I tripled what I was making as a nurse. And I am not ashamed that I wanted to make more money. Because money is necessary to live, ladies.
So change how you feel about money. You deserve to make what you are worth.

Marketing is a Scary Word

lady boss workshops marketing is a scary word how to overcome your fear  | Business tips for female photographers and advice for creative entrepreneurs

Let's start this week off by talking about marketing
 

For some reason, marketing is very misunderstood. And I will admit that I didn’t used to know anything about it either.
 

Seven years ago I was a mom with a camera desperately wanting to gain respect in the photography industry and desperately wanting my business to thrive.

What I thought I had to do was be like everyone else… because hey, if they are finding success I will too.

 

But I was wrong. Instead of making it work and standing out I was blending in and being price shopped.

 

You see, if you look like everyone else, then when someone falls on your website they will absolutely go with someone who is cheaper. Because what are you offering that is different?

 

And if you are unclear about who you are marketing too, you are screaming to the masses and not speaking to that ideal client who wants exactly what you need.

 

Marketing is simply speaking directly to your ideal client. Take the word marketing out and use storytelling instead. You are telling your story to the person who wants to hear it. Once you can figure out what is that you do that is special, you can craft a marketing strategy that will speak directly to the people who can’t live without what you are offering.

 

So right now stop and think about what story you are telling. Is it unique or is it the same as everyone else?

 

That my friend is how you get started on marketing that is impactful. Marketing is not scary, it is necessary and if you want to succeed, you need to learn how to do it.

 

Xoxo,

Elena

It Only Hurts If You Think It's True

lady boss workshops it only hurts if you think it's true how to overcome negative obstacles  | Business tips for creative entrepreneurs and female photographers

I want to share something that just happened to me with you.

Back in March, I re-launched my ebook, The Missing Link: A Film Photographer's Guide To Off Camera Lighting.  The guide is the marriage of two things I'm very passionate about, film and beautiful light.  

I've worked on it for years, literally.  And I've spent a ton of time and money researching, shooting, testing and re-testing, writing and re-writing.  It's a bit of my heart and soul wrapped up in 90 pages and I'm very proud of it.

As I always do with a new project, I announced the release to my newsletter list first.  And, as alway, I got a few unsubscribes.  


Unsubscribes don't bother me at all.  

It is a natural part of maintaining a healthy list.  

But one unsubscribe came with a little note, that basically said that I was a greedy, money hungry person for charging for the new ebook and that I should be ashamed of myself.

And here is where this story gets interesting.


In the past, an email like that would have devastated me. 

I remember, early in my career, when I'd get a bad review or an unhappy client I would dissolve into a puddle.  

I'd question what I was doing, if I was good enough, if my photos were even worth anything... and the self-doubt and negative thoughts would last for weeks.

Now, a mean word or nasty email doesn't bother me in the least.  Why? Because I know it's just not true!

Do I think I'm greedy for charging for my work?  Nope!

Am I sad that the person who said that thinks that I am?  Nope!

I am confident in what I do, my products, what I sell and what I have to share with the world.  I am 100% proud, even if I make mistakes (which I do) and even though I know I have room to grow and learn (which I do).

But this is why I'm sharing this story with you...

Negative reviews and remarks only hurt when we think they're true. 

We all have self-doubt.  We all have something that makes us squirm about running a business, or asking for money, or sharing our art with the world.  To do our job and to do it well requires that we live in a vulnerable place. And that's hard.

And so when someone else says were are overpriced, or that we suck, or whatever, it often times feels as though they are speaking our worst fears out loud. 

That is why it hurts.

Once you can get to a point that you know exactly what you do.  And you know exactly who your people are. You will rarely ever get a bad review or a negative email... and when you do, it won't hurt at all.    

So spend some time focusing on your unique gifts.  Believe in what you do.  Know that whatever it is, it holds value.  And then pay attention.  The more you believe it, the more others will too... and pretty soon, a mean comment will just roll off your back!


xoxo,
Sandra