SEO is Really Just Customer Service

Often when we think about SEO (search engine optimization), we think in very technical terms.  Keywords. Ranking. Metadata. That sort of thing. But the rules of SEO are changing, and more and more, creating an SEO friendly site means creating a site that appeals to real, actual people, not just robots and algorithms.  

In today’s post, we’re exploring this idea by looking at the concept that SEO is really just customer service.  Click on the video below to find out more!

 

P.S.  Remember, content is king, and your blog is a great place to add high quality content to your site.  

Not sure what to blog about? Download our 52 Blog Topics PDF (Yep, that’s a blog topic a week for an entire year!  You’re welcome.)

3 Steps To Better Blogging | SEO Strategies for Photographers

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Without a doubt, blogging is one of the best things you can do for your business.

Blogging is a great way to educated your clients, share recent work and boost your SEO.  But not all blog post are created equal!

To get the most out of your blogging efforts, there a three things you must do with every post.  And today we’re going to tell you want they are.

Create Engaging Content

In our recent blog post, Three Easy Steps to Creating a Google Friendly Website, we shared how search engines like Google are all about high quality content.  

In fact, Google’s own website, Webmaster Tools, outlines best practices for creating good SEO and states that creating high quality content is “the single most important thing to do” to boost your SEO.

Fun fact, your clients also love high quality content!  It helps them get to know you and your business, answers questions and establishes trust!  

So how does one go about creating high quality content?

Think like your client!  

What questions do they have about you, your style and your work?  What do they need to know in order to have a better experience working with you?  How can you help solve their problems and/or answers their questions?  Those are all things you can and should be blogging about!

Need some inspiration?  Be sure to grab this list of 52 Blog Topics that every maternity, newborn and family photographer can write about!  And yes, I said 52! That is a blog topic a week for an entire year! You’re welcome.

Be Smart About Your Titles

Let me ask you this…. have you ever sat down to your computer and searched for something like “Congratulations Smith Family”?  Or “Baby Toes Make Me Swoon”? Or “The Sweetest Toddler EVER!!”?

No!!

And guess what, neither has anyone else!

The job of Google and other search engines is to match what searchers (a.k.a your clients) are looking for with content they will find helpful.  So create content that people are looking for will find helpful and then be smart about your titles!

Choose titles that describe the content of your posts and that clients would actually be searching for.

For example… let’s say the Smith Family came in for newborn photos and you want to share the images on your blog.  Instead of calling the post “Congratulations Smith Family” and just sharing their pictures, write a post about how to prepare for a newborn session, call it “How To Prepare For a Newborn Photoshoot” and then share the Smith’s photos.

Using your blog in this way will help your clients out by giving the information they will find helpful, boost your SEO and showcase your beautiful work!  Win/Win/Win

Again, be sure to grab the list of 52 blog ideas! Hint:  Not only will this list provide you with a year’s worth of blog topics, it will also provide you with a year’s worth of searchable blog titles!

Lastly, don't forget to add what you do and where you are located to your blog posts titles (Example: How To Prepare for Your Newborn Photoshoot | Seattle Family Photographer) This will help you rank in local searches!

Summarize

The last thing you need to know to start blogging like the Lady Boss you are is the importance of summarizing!  

When writing on the internet it’s important to remember how people read on the internet.  For most of us, that means skimming.

The SEO bots love super long blog post… the more content the better.  But most people are reading those post on their phones or tablets. A lot of them are reading them while at their child’s soccer game or while walking down the street.  So write in a way that is easy for people to consume!

Using H2 subheadings within a post (like what I have done is this post) is a great way to summarize your content.  

Not sure how to title your subheadings?  

Think about what you want your readers to take away from your post… what are your main points? For example, this blog post is Three Steps to Better Blogging and my subheadings are Create Engaging Content, Be Smart About Your Titles and Summarize.  In theory, someone could just read my subheadings and know what the entire blog post is about.

Subheadings are also GREAT for SEO!  So use them!

A Gift For You

To get you on on your journey to better blogging, we’ve created a downloadable blogging template.  You can grab yours for FREE right here.

See you next week Lady Boss!

Three Easy Steps to Creating a Google Friendly Website

lady boss workshops 3 easy steps to creating a google friendly website with seo | sandra coan and elena s blair photography

I ask every single person who walks through my studio door how they found me and about 95% of them say Google or some other search engine.  

This comes as no surprise to me.  Ranking high in search engines is extremely important,  which is why I’ve spent years studying it. Building my SEO is how I built my business.  It’s powerful stuff! And It’s also easier than you may think.

What is SEO

SEO stands for Search Engine Optimization and is the process by which search engines like Google connect your business’ website to people who are searching for what you do.  To do this Google and other platforms use bots and algorithms to connect searchers (aka your clients) with content they will find helpful (aka you).

What is the number one thing you can do to build your SEO?

I know that you want to hear some super secret, add-this-keyword-phase-to-your-metadata-here sort of answer, but the best way to get your site in front of the Google Bot’s eyes is to simply provide high quality content.

How do I know this?  

Because Google told me!!

Content is King

Google’s own website, Webmaster Tools, has a page entitled Steps to Creating a Google Friendly Site on which they outline best practices for creating good SEO.  

Can you guess what came in as the number one thing you can do to improve your SEO?  

“Create High Quality Content”... and yes, thats a quote!

Google goes on to say that in order to rank high in searches you need to “Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do”

Let me just repeat that….  “the single most import thing to do”.

Why?  Because Google wants to make sure it’s putting really good information in front of it’s readers.  

What does this mean for us?  That the days of “keyword stuffing” are dead and Content is King

Three Steps to Creating A Content Rich Website

  1. Make sure your homepage clearly states what you do and where you are located.

    This lets clients know what you do and where you are, but it also give Google and other bots something to read!  

    If you are a newborn photographer in Seattle, WA  for example, then your homepage should say Specializing in Newborn Photography, Serving Seattle, WA.

  2. Avoid confusing language or tricky wording.

    This is a common mistake that I see all the time.  People will use cute or clever wording on their website instead of wording that is straightforward and clear.  Saying “Check it Out” instead of “Blog” for example may seem fun, but it’s confusing to your clients and confusing to the algorithms and may actually be hurting your SEO.  

    How?  Because one of the things Google looks at is how long people stay on your website. If clients come to your website and then immediately leave because they don’t understand what your links mean and can’t find the information they are looking for Google will assume your site is of no interest to its readers and will not prioritize you in searches.

    To attract and retain readers, think like your client.  What information are they curious about? What do they need to know about you and your services?  Most of my clients want to see my portfolio, know what my pricing is and know how to book a session.  So guess what I have front and center on my homepage? Tabs that say Portfolio, Pricing and Book Now… clear, and straightforward!

  3. Blog.

    Without a doubt, blogging is the best thing we can do to boost our SEO!  Remember, Google is looking for “High Quality Content”. It is “the single most important thing to do” and the best place to put lots and lots of high quality content is on you blog!  

    To do this, think like your client.  

    What questions do they have about what you do?  

    What do they need to know to have the best possible experience with you?

    How can you answer their questions and solve their problems?  

    These are all thing you can and should be blogging about.  
     

Now, I know  a lot of photographers have a hard time coming up with topics to blog about and so I’ve created a FREE cheat sheet to help you out!  In fact, I’ve created 52 blog prompts, that is a blog post a week for an ENTIRE YEAR!!  So grab your free cheat sheet now and start boosting your SEO today!!