Why You Need Testimonials and How to Get Them

lady boss workshops why you need testimonials and how to get them  | Business tips for creative entrepreneurs and female photographers

We have a great freebie for you at the end of this tutorial, so be sure to get to the end! 

Hey Lady Boss!

We have all visited fabulous websites or seen Facebook pages or Google Plus pages with raving testimonials. 

Often after seeing that you might think “wow, her fans LOVE her so much. How kind of them to randomly review her business.” Well I am going to let you in on a little secret. Most of those entrepreneurs that you see with raving reviews asked for them. 

Being self employed means you must get comfortable with self promotion.

It isn’t easy, but it’s a must. Asking for a review not only gets you reviews for your business, it also gives you an excuse to contact a past client who may book again simply because you touched base with them. Having reviews is a fantastic way for future clients to gain trust in you and your services. If someone is on the fence about hiring you, a good collection of testimonials may be what makes them decide to hire you. Here are a two ways you can gather reviews from past and future clients right away.

Make it part of your product delivery text.

Every time you wrap up a project with a client, kindly ask for a review. When I deliver a completed online photo gallery I include a short sentence at the end that says: “If you loved your session with me, would you kindly take a few minutes to review my business on Facebook, Google Plus, or by replying to this email with a short review. I operate solely on word of mouth and reviews really help me to grow my small business.”

Send out an email to past clients asking for a review.

Simply send an email saying that you are hoping to start a review page on your website. Say that you are touching base with your best clients for this task. You can offer a freebie, like a discount on their next purchase, money off a session, or a free product for their time. However the freebie isn't necessary.

You will be surprised how generous your clients are with their words. If you are providing a great experience and service, your people will be happy to return the favor. 

Go for it!