I ask every single person who walks through my studio door how they found me and about 95% of them say Google or some other search engine.
This comes as no surprise to me. Ranking high in search engines is extremely important, which is why I’ve spent years studying it. Building my SEO is how I built my business. It’s powerful stuff! And It’s also easier than you may think.
What is SEO
SEO stands for Search Engine Optimization and is the process by which search engines like Google connect your business’ website to people who are searching for what you do. To do this Google and other platforms use bots and algorithms to connect searchers (aka your clients) with content they will find helpful (aka you).
What is the number one thing you can do to build your SEO?
I know that you want to hear some super secret, add-this-keyword-phase-to-your-metadata-here sort of answer, but the best way to get your site in front of the Google Bot’s eyes is to simply provide high quality content.
How do I know this?
Because Google told me!!
Content is King
Google’s own website, Webmaster Tools, has a page entitled Steps to Creating a Google Friendly Site on which they outline best practices for creating good SEO.
Can you guess what came in as the number one thing you can do to improve your SEO?
“Create High Quality Content”... and yes, thats a quote!
Google goes on to say that in order to rank high in searches you need to “Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do”
Let me just repeat that…. “the single most import thing to do”.
Why? Because Google wants to make sure it’s putting really good information in front of it’s readers.
What does this mean for us? That the days of “keyword stuffing” are dead and Content is King
Three Steps to Creating A Content Rich Website
Make sure your homepage clearly states what you do and where you are located.
This lets clients know what you do and where you are, but it also give Google and other bots something to read!
If you are a newborn photographer in Seattle, WA for example, then your homepage should say Specializing in Newborn Photography, Serving Seattle, WA.
Avoid confusing language or tricky wording.
This is a common mistake that I see all the time. People will use cute or clever wording on their website instead of wording that is straightforward and clear. Saying “Check it Out” instead of “Blog” for example may seem fun, but it’s confusing to your clients and confusing to the algorithms and may actually be hurting your SEO.
How? Because one of the things Google looks at is how long people stay on your website. If clients come to your website and then immediately leave because they don’t understand what your links mean and can’t find the information they are looking for Google will assume your site is of no interest to its readers and will not prioritize you in searches.
To attract and retain readers, think like your client. What information are they curious about? What do they need to know about you and your services? Most of my clients want to see my portfolio, know what my pricing is and know how to book a session. So guess what I have front and center on my homepage? Tabs that say Portfolio, Pricing and Book Now… clear, and straightforward!
Without a doubt, blogging is the best thing we can do to boost our SEO! Remember, Google is looking for “High Quality Content”. It is “the single most important thing to do” and the best place to put lots and lots of high quality content is on you blog!
To do this, think like your client.
What questions do they have about what you do?
What do they need to know to have the best possible experience with you?
How can you answer their questions and solve their problems?
These are all thing you can and should be blogging about.
Now, I know a lot of photographers have a hard time coming up with topics to blog about and so I’ve created a FREE cheat sheet to help you out! In fact, I’ve created 52 blog prompts, that is a blog post a week for an ENTIRE YEAR!! So grab your free cheat sheet now and start boosting your SEO today!!